ASDA
Clasificado en Psicología y Sociología
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TYPES OF COMMUNICATION
INFORMATION, PERSUASION, DILOGUE.
THE THREE C’S OF EFFECTIVE COMMUNICATION: CREDIBILITY: status, expertise, honesty, competence. CHARISMA: familiarity likability, similarity, attractiveness. CONTROL: power, scrutiny, authority.
APPEALING TO REASON/SENTIMENT: REASON: -PROPOSITION: factual, conjecture, value, policy. –VERVAL EVIDENCE: analogy, comparison, example, statics, testimony, endorsement. –VISUAL EVIDENCE CAN HELP.
SENTIMENT: -POSITIVE: love, virtues, humor, sex.- NEGATIVE: fear, guilt.
VERBAL/NON-VERBAL COMMUNICATION:
VERBAL: -MESSAGE STRUCTURE: one or two sides argument, order of presentation final word drawing conclusions, reiteration, clarity, power word, product or program names, slogans, memorable quotes, Careful with the ethical aspect!
NON-VERBAL: symbols, logos, music, slang, physical arifacts, clothing, people, mascots, colors setting.
THE MEDIA: CONTROLLED7UNCONTROLLED MEDIA. INTERNAL/EXTERNAL. MAS MEDIA, POPULAR MEDIA/TARGETED MEDIA. PUBLIC/NON-PUBLIC MEDIA. PRINT/ELECTRONIC.