Vocabulario de Publicidad en Inglés y Past Simple: Términos Clave y Gramática

Vocabulary: Advertising

Advertising: Advertisement (anuncio): Item of publicity to promote a product or service in newspapers, magazines, on TV, etc.

Advertising agency (agencia de publicidad): Marketing services company that assists other companies in planning advertisements.

Benefit (beneficio): Advantage of a product or service.

Campaign (campaña): Organised course or plan of action.

Classified ads (anuncios clasificados): Small advertisements in newspapers or magazines.

Commercial: Advertisement on radio or television.

Editing (edición): Reviewing or rewriting in order to make suitable for publication.

Eye catcher (llama la atención): Something that particularly attracts one's attention.

Features (características): Special characteristics of a product.

Generic advertising (publicidad general): Advertising for a sector, instead of a specific product.

Jingle (música del anuncio): Catchy tune, with a short simple rhyme, used to promote a product.

Keywords (palabras clave): Informative words chosen to indicate the content of a document.

Launch (lanzar un producto): To start an action in order to introduce a new product.

Mass media (medios de comunicación): The main means of mass communication (newspapers, TV and radio).

Prime time: Hours on radio and TV with the largest audience, usually the evening.

Slogan: Phrase used to advertise a product, or to identify a company or organisation.

Target (objetivo): Objective; what is aimed at.

Grammar: Past Simple and Past Perfect

Past Simple

Positive: Subject + verb in past simple (second column) (I spoke)

Negative: Subject + didn't + verb (I didn't speak)

Question: Did + subject + verb? (Did I speak?)

Past Perfect

Positive: Subject + had + past participle (third column) (I had spoken)

Negative: Subject + had not + past participle (I had not spoken)

Question: Had + subject + past participle? (Had I spoken?)

Expressions and Vocabulary of Strong Language

Note: The following expressions are informal and offensive. They are included for awareness and recognition only.

Exclamations of annoyance

Damn (it)!, Hell!, God!, My God!, Jesus Christ!, Shit!, Fuck (it)!

Exclamations of surprise

(My) God! / Jesus! / Christ! / Jesus Christ!, God damn!, Fuck me!

Surprised questions

What / Who / When / Where / Why / How the hell...?, What / Who / When / Where / Why / How the fuck...?

Expression of unconcern (I don't care)

I don't give a damn. I don't give a shit.

Insulting request to go away

Fuck off!!, Piss off!!

Insults

Prick, Dickhead, Cunt, Son of a bitch, Bastard, Motherfucker, Shit, Wanker, Arsehole (BrE), Sucker, Asshole (AmE)

Miscellaneous

Crap, Screw (v) (AmE), A blow job, Arse (BrE), Come (v), A hard on, Ass (AmE), Wank (v), Bullshit, Balls, Pussy, Pissed, Bollocks (BrE), Fanny, Pissed off, Tits, Slut, A stiffy, Dick, Bitch, Coc, Tart, Fuck (v), Whore