Impacto de la Publicidad: Funcionamiento, Tipos y Consumo Consciente

Introducción a la Publicidad

This book defines advertising, how it works and its importance, the different types of ads, their influence on children and teens. It also gives some tips to buy better, that is to say, buy because you need it. You should not buy something because all people has it, you should buy it if you really need. It also talks about how advertising helps or causes harm to us. Here I will explain what I just mention, briefly.

¿Qué es la Publicidad?

Advertising is a kind of communication. It is aimed to inform people about a particular event, idea or product. Most advertising is used for business purposes, but also for political and environmental campaigns, charities. Ads also appear on websites, cell phones and video games (online ads). Product placement is used on TV shows and films to advertise products but in a hidden way. Advertising is very important for business because it helps make their products known and compete for customers.

Capitalismo, Necesidades y Deseos

Capitalism is a system where business pay their workers so they can use that money they had earned to buy whatever they need or want. There are some things that you can live without (luxuries) but some you need to, because they are very important.

Estrategias y Técnicas de los Anuncios

Advertising takes into account the communication model, to what type of public the product is directed or if it is going to appear online, in the newspaper or TV. It also uses facts and figures to prove than one product is better than other and humor not to make it annoying or boring. Usually, to catch people’s attention, ads use catchy music that give a positive feeling of that product. It is very common that they use the truth effect, meaning that, if you see an ad repeatedly it begins to seem true, but be careful! Seeing is believing! Products on adverts are much better than in real life. In addition to create positive ads, advertisers appeal to people’s basic desires such as saving money.

El Impacto en Niños y Jóvenes

Advertising to children is one of the major reasons of overspending because they influence a lot on the parents opinion by nagging them until they give in. Advertisers use children on their ads (peer-to-peer marketing), knowing that the power of word-of-mouth advertising is a lot.