Inglés para Negocios y Gramática Esencial: Vocabulario, Diálogos y Tiempos Verbales

Vocabulario de Marketing y Negocios

Product: goods or services that are sold / producto: bienes o servicios que se venden

Price: the cost to the buyer of goods or services / precio: el costo para el comprador de bienes o servicios

Promotion: informing customers about products and persuading them to buy them / promoción: informar a los clientes sobre los productos y persuadirlos para que los compren

Place: where goods or services are available / distribución: dónde están disponibles los bienes o servicios

Términos de Mercado

• Market: research - investigación / segment - segmento / share - cuota de mercado
• Consumer: behaviour - comportamiento / profile - perfil / goods - bienes
• Product: launch - lanzamiento / lifecycle - ciclo de vida / range - gama
• Sales: forecast - pronóstico / figures - cifras / target - objetivo
• Advertising: campaign - campaña / budget - presupuesto / agency - agencia

Preguntas Básicas (Question Words)

• How much is it? - ¿Cuánto es?
• What are you doing? - ¿Qué está haciendo?
• Why did you say that? - ¿Por qué dijiste eso?
• Where do you live? - ¿Dónde vive usted?
• Who are you? - ¿Quién eres tú?
• Which is your car? - ¿Cuál es su coche?

Diálogo en el Ámbito Laboral

S: Good morning, Johanna.
J: Good morning, John. How are you?
S: I'm fine, thanks. I called to ask where and when is the meeting?
J: Yes, I will write an email with the details. The meeting is in... Do you agree?
S: Yes, I agree with the place and day.
J: Please, could you say the name and telephone number of those invited to the meeting?
S: Yes, of course. They are the following: the Miss...
J: Thanks for the information.
S: Take this opportunity to ask: what are the results of last month's sales in France?
J: I was just preparing the monthly report. The results are 3.2 million. Sales were 8% higher than the same period last year.
S: It seems perfect. I'll just wait for your detailed report. Not bad in these times. Thanks for the information.
J: Thank you, goodbye.

Tiempos Verbales

Present Simple

Uso: hábitos y rutinas habituales, situaciones permanentes, hechos generales y científicos.

• (+) I, you + live / he, she, it + lives + resto
• (-) I, you + don't / he, she, it + doesn't + V. infinitivo
• (?) Do / Does + I, you / he, she, it + V. infinitivo
• (=) Yes + I, you + do / No + I, you + don't

Present Continuous

Uso: acciones en progreso en el momento en que hablamos, situaciones temporales, planes futuros ya acordados.

• (+) I am, you are, he is + V.-ing
• (-) I'm not, you aren't, he isn't + V.-ing
• (?) Am I, are you, is he + V.-ing
• (=) Yes, I am, you are, he is / No, I'm not, you aren't, he isn't

Past Simple

Uso: describir acciones o situaciones terminadas en el pasado, y expresar que una cosa ocurrió después de otra.

• (+) I, you, he + V.-ed / verbo irregular + resto
• (-) I, you, he + didn't + V. infinitivo
• (?) Did + I, you, he + V. infinitivo
• (=) Yes + I, you, he + did / No + I, you, he + didn't

Past Continuous

Uso: describir una actividad o situación que estaba en proceso en un momento determinado del pasado. Es una acción larga, often used with while.

• (+) I was, you were, he was + V.-ing
• (-) I wasn't, you weren't, he wasn't + V.-ing
• (?) Was I, were you, was he + V.-ing
• (=) Yes + I was, you were / No + I wasn't, you weren't

Encuesta sobre Perfumes

• What perfume do you like? Fruit / Citrus / Flowers
• Do you like to give perfume? Never / Sometimes / Always
• Where do you buy your perfume? Small shops / Big shops / Others
• How much do you spend on perfume? More than 150 / Between 80 and 150 / Less than 20
• How many perfumes did you use this year? Any / Less than 6 / More than 2
• Which product do you like to accompany it? Body milk / Soap / Deodorant